Casey's Expands Data Sharing Partnership With IRI

Casey's General Stores Inc CASY has expanded its point-of-sale data-sharing partnership with the analytics firm, IRI, to include frequent shopper loyalty program data from its Rewards' over 4 million members.
Casey's POS and loyalty data will be integrated into a new collaboration portal that will arm Casey's merchants and supplier partners with the data and insights to create a differentiated product assortment.
Hosted on the IRI Liquid Data platform, the portal will provide easy access to an item, day and store-level transactional data, and shopper insights.
Price Action: CASY shares are trading lower by 0.79% at $187.52 on the last check Wednesday.