Walmart Inc WMT said on Monday it is bringing back the month-long “Black Friday Deals for Days” in early November and Plus members would get early access.
What Happened: The retail giant said Walmart Plus members would be able to shop four hours earlier than regular shoppers when the festival begins next month.
The month-long deal fest is being held for the second year in a row and would have three different online sales instead of one.
See Also: Walmart Now Offers Last-Mile Delivery Service To Other Businesses
All three November sales will start online first and then continue in stores. The online sales begin on Nov. 3, Nov. 5 and Nov. 10, all starting at 7 p.m. ET on the respective days.
Walmart’s Plus membership costs $98 a year, or $12.95 a month, and includes free delivery and shipping with no minimum order limit.
Why It Matters: Walmart launched the Plus membership program last year, a service seen as a competitor to Amazon.com Inc’s AMZN Prime offering, a feature that was introduced by the e-commerce giant in 2005.
The perks, besides early access to deal fests, include same-day delivery of groceries and general merchandise and discounts on fuel at Walmart gas stations.
Walmart’s sales have got a boost from the COVID-19 pandemic but its U.S. online sales continue to be dwarfed by rival Amazon.
Price Action: Walmart shares closed 0.48% higher at $140.55 a share on Friday.
See Also: 16 Black Friday And Cyber Monday Stocks You Can't Miss
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