- KAR Auction Services Inc KAR has announced an expanded partnership with Black Book, a technology data company, to help franchise and independent car dealers, OEMs, and third-party providers deliver a faster, easier, and more digital experience to their retail consumers.
- By integrating Black Book's VIN decoding and pricing algorithms with KAR's digital capabilities, industry-related companies will be able to deliver instant, VIN-specific guaranteed trade-in values to consumers through their own website or mobile app.
- The relationship will also leverage KAR's digital dealer-to-dealer marketplace, BacklotCars, to help dealers wholesale any unwanted trade-in inventory that results from those retail sales.
- Price Action: KAR shares are trading lower by 2.39% at $15.33 on the last check Monday.
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