Bally's, PepsiCo Ink Long-Term Beverage Partnership

  • PepsiCo Inc PEP entered a partnership, becoming the official beverage provider at Bally's Corp BALY casinos and resorts nationwide. The financial terms of the arrangement were not disclosed.
  • The partnership will bring PepsiCo's beverages portfolio, including carbonated soft drinks, teas, energy drinks, bottled and sparkling waters, and coffee-based beverages, to more than 14 Bally's properties across 10 states.
  • PepsiCo now has exclusive pouring rights in Bally's restaurants, food courts, giftshops, convenience stores, and vending machines across the company's properties.
  • PepsiCo products will be available in the participating Bally's locations by the end of October 2021.
  • Price Action: BALY shares are trading lower by 1.58% at $50.35, while PEP is up 0.30% at $158.57 on the last check Tuesday.
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