Bally's, PepsiCo Ink Long-Term Beverage Partnership

PepsiCo Inc PEP entered a partnership, becoming the official beverage provider at Bally's Corp BALY casinos and resorts nationwide. The financial terms of the arrangement were not disclosed.
The partnership will bring PepsiCo's beverages portfolio, including carbonated soft drinks, teas, energy drinks, bottled and sparkling waters, and coffee-based beverages, to more than 14 Bally's properties across 10 states.
PepsiCo now has exclusive pouring rights in Bally's restaurants, food courts, giftshops, convenience stores, and vending machines across the company's properties.
PepsiCo products will be available in the participating Bally's locations by the end of October 2021.
Price Action: BALY shares are trading lower by 1.58% at $50.35, while PEP is up 0.30% at $158.57 on the last check Tuesday.