Sleep Number Enters Partnership With Los Angeles Rams

Sleep Number Corp SNBR has partnered with the Los Angeles Rams by becoming the national football league's official Sleep and Wellness Partner.
Sleep Number will provide sleep expertise to Rams players, coaches, and athletic trainers.
"Sleep Number is excited to provide NFL players with the proven quality sleep delivered by their 360 smart beds," said Kevin Brown, EVP and Chief Marketing Officer, Sleep Number.
The partnership with the Rams is Sleep Number's fourth NFL club-level relationship in addition to the Dallas Cowboys, Kansas City Chiefs, and the Minnesota Vikings.
Price Action: SNBR shares are trading higher by 1.72% at $90.43 on the last check Wednesday.