Playboy Unveils New NFT Project, Rabbitars

by Shivani Kumaresan, Benzinga Staff Writer

October 20, 2021 2:10 PM | 1 min read |

PLBY Group Inc PLBY has launched its newest collection of NFTs, Playboy Rabbitars. Playboy will release 11,953 unique Rabbitars, 3D rabbit characters, in NFT form.
Playboy's Web3 Innovation team created the Rabbitars in partnership with Possible Studios and WENEW, the art studio and blockchain technology company co-founded by Michael Winklemann and Michael Figge.
In the context of the metaverse, the Rabbitars are NFTs that live on the Ethereum Blockchain as ERC-721 tokens hosted on IPFS (InterPlanetary File System).
Price Action: PLBY shares are trading higher by 2.52% at $28.48 on the last check Wednesday.

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