- Dada Nexus Ltd DADA and Nestle SA's NSRGF Nestle (China) Co Ltd have expanded their partnership for omnichannel marketing and digitalization. The financial terms of the deal were not disclosed.
- The parties' partnership began in June 2019. In September 2020, they expanded their strategic alliance to create a new data-driven retail model.
- The two companies collaborate deeply in uni-marketing, omnichannel strategy, category operations, and digitalization in the new cooperation.
- Price Action: DADA shares closed higher by 1.48% at $21.96 on Wednesday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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