Diageo Launches Johnnie Walker High Rye Blended Scotch Whisky

Diageo Plc’s DEO has unveiled Johnnie Walker High Rye Blended Scotch Whisky. The new whisky features a unique mash bill of 60% rye aged in American oak barrels and includes notable single malts central to the Johnnie Walker Black Label flavor profile.
The company noted that this is the first whisky from the brand to showcase a high rye profile, and Johnnie Walker Master Blender, Jim Beveridge, and Johnnie Walker Whisky Specialist, George Harper, crafted it to be apt for mixing cocktails.
Johnnie Walker High Rye Blended Scotch Whisky is available in the U.S. wherever fine spirits are sold, with a suggested retail price of $34.99 for 750 ml/bottle, 45% ABV.
Price Action: DEO shares are trading higher by 0.56% at $200.78 on the last check Monday.