Tencent Music, Apple Music Strike Deal - All You Need To Know

  • Tencent Holdings Ltd TCEHY owned Tencent Music Entertainment Group TME forged a deal with Apple Inc’s AAPL Apple Music.
  •  Now “record labels and artists” who are part of its “Music Cloud” program can distribute their works through Apple Music. The financial terms of the deal remain undisclosed.
  • The global Apple Music users will soon access more Chinese musicians. The Music Cloud will serve small-time artists who lack distribution and marketing help from big record labels, TechCrunch reports.
  • It’s unlikely that TME will share its expensive licensed music with Apple Music; otherwise, the partnership will come with a hefty price tag. 
  • TME had splurged securing exclusive music licenses from Universal Music, Warner Music, and Sony Music Entertainment, collectively known as the “big three” record labels. 
  • However, China’s antitrust crackdown on its tech industry has started to break down TME’s thick walls. TME was penalized for “unfair” market practices and ordered to give up exclusive online music rights.
  • Price Action: TME shares traded higher by 0.94% at $8.04 in the premarket session on the last check Tuesday.
  • Photo by freestocks-photos from Pixabay
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