Premier League Nears Sale Of US TV Rights For $2B: FT

The English Premier League is nearing the sale of its U.S. television rights for about $2 billion, Financial Times reports.
ViacomCBS Inc VIAC and The Walt Disney Co DIS-owned ESPN are among the broadcasters bidding for the rights with Comcast Corp's CMCSA NBC, the current holder, with second-round bids due on November 18.
Premier League will sell all 38 matches in a single block under the deal functional from the 2022-23 season until the 2027-28 season.
An increase in the value of its U.S. deal would contrast with the renewal in May of the league's domestic T.V. rights, where Sky, B.T., and Amazon.com Inc AMZN agreed to roll over the existing £5 billion agreement.
NBC has held the U.S. rights to the Premier League since 2013.
Premier League matches aired on the flagship NBC network, excluding streaming and sister channels, averaged 879,000 viewers during the 2020-2021 season, up 2% year-on-year.
Price Action: VIAC shares traded higher by 3.52% at $36.44 in the market session on the last check Monday.