Kroger Partners With Kipster Farms For Cage-Free Eggs

Kroger Co KR plans to bring carbon-neutral, cage-free eggs to retail shelves in the U.S. through a strategic partnership with Kipster Farms, an egg production system founded in The Netherlands.
Kipster system provides a cage-free, natural-like wooded environment and uses chicken feed made from surplus food from bakeries and other food producers.
Kroger expects the new Simple Truth eggs to expand the line of natural and more sustainable choices as part of its 'Our Brands' product portfolio.
Simple Truth and Kipster eggs are expected to be available in select stores in late 2022.
Kroger partner MPS Egg Farms recently started construction on the first production facility using the proprietary Kipster system.
Price Action: KR shares are trading lower by 2.46% at $40.51 on the last check Wednesday.