Uber, Meta Collaborate To Launch Ride Booking Via WhatsApp

Uber Technologies Inc UBER and Meta Platforms Inc's FB WhatsApp have launched ride-booking via the messenger service in India. WhatsApp has over half a billion users in India, its most extensive single user base, Bloomberg reports

• The collaboration allows access to Uber's mobility services by sending a message to a WhatsApp chatbot, serving the northern city of Lucknow and looking to expand to more locations.
• WhatsApp users can register, book rides, and get trip receipts entirely within the chat interface.
• The WhatsApp booking information will include the driver's name, license plate, and location en route to pick up.
• Booking a ride via WhatsApp starts in English only but will be expanded to other Indian languages soon.
• Price Action: UBER shares traded higher by 1.83% at $36.68 in the premarket session on the last check Thursday.