Ford Motor Co F said on Wednesday it would invest $900 million to modernize its two of its manufacturing plants in Thailand, which doubles up as an export hub for the automaker.
What Happened: The Dearborn, Michigan-based automaker said this would be its single largest investment in Thailand, a country where it has been present for 25-years now and expected to boost production of its Ranger pickup and Everest SUV.
The investment would add 1,250 jobs and a second shift at the plants, bringing its total workforce in Thailand to more than 9,000 employees.
Ford runs a wholly-owned manufacturing plant, the Ford Thailand Manufacturing, as well a joint venture with Japan's Mazda Corporation, the AutoAlliance Thailand.
Both Ford Ranger and the next-gen Everest are expected to be launched next year.
Why It Matters: A popular tourist destination, Thailand doubles up as a major automotive export hub. Besides Ford, Japan’s Toyota Motor Corp TM and Honda Motor Co HMC are heavily invested in Thailand from where they make and ship out vehicles. Harley-Davidson Inc HOG too has a factory in Thailand.
General Motors Co GM last year pulled out of Thailand alongwith Australia and New Zealand as part of a strategy to exit markets that don’t produce adequate returns on investments.
Price Action: Ford shares closed 3.85% higher at $19.96 a share on Tuesday.
Photo: Courtesy of EurovisionNim via Wikimedia
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