Samsung Electronics Co Ltd SSNLF and Microsoft Corp MSFT initiated an augmented reality HoloLens project, the Elect reports. The project began during the summer of 2021 will last two years.
- Samsung had formed a task force for the project earlier this year, and Samsung business divisions are working on the project.
- The project will last until 2023 and with a commercial launch in 2024.
- Samsung will likely be the hardware manufacturer and probably make the waveguide module.
- Samsung ended support for its VR device called Gear VR in 2020. Meta Platforms Inc FB, Apple Inc AAPL, Alphabet Inc GOOG GOOGL Google, and Microsoft continued to invest in AR projects over the years.
- MacRumors reports that Apple's first AR headset will go to mass production in late 4Q22.
- Apple is working on a second-generation headset with a lighter design for launch in 2024, Apple analyst Ming-Chi Kuo said.
- Related Content: Why Apple's 'AR/VR Opportunity' Gets This Analyst Excited About Cupertino's Growth Prospects
- Price Action: MSFT shares traded higher by 0.32% at $336 in the premarket session on the last check Wednesday.
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