iPower Launches First Nutrient Product Line "Flourish" On Amazon

iPower Inc IPW has launched its new "Flourish" line of advanced nutrient products, which is available on Amazon.Com Inc AMZN.
The initial line includes six SKUs across both nutrient and fertilizer categories with products ranging from cloning gels and plant supplements to plant and vegetable fertilizer, among others.
The company plans to ramp advertising on Amazon's marketplace in addition to mainstream social media platforms to promote brand awareness for Flourish.
iPower also anticipates offering the new Flourish line of products across other channel partners and its own captive site, Zenyhdro.com.
Price Action: IPW shares are trading higher by 6.64% at $3.05 on the last check Thursday.