This Technology Company Is Announcing Inroads Into the Metaverse

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

The metaverse will likely be big. As companies scramble to cash in on the concept, hype and excitement abound. 

Meta Platforms Inc. FB announced it will be the central theme of its future business. Nike Inc. NKE and Adidas AG - ADR ADDYY have created non-fungible tokens (NFTs) that may one day be traded in-world, and Jack Dorsey has stepped down as CEO of Twitter Inc. TWTR to focus on Square Inc. SQ with new ventures into cryptocurrency.

Color Star Technology Co. Ltd. CSCW has made recent announcements that the company hopes will allow it to better compete in the metasphere. As an entertainment technology company, Color Star plans to continue to increase investment in developing projects such as its metaverse and NFTs. In this regard, the company's global celebrity interactive platform, the Color Star app, will reportedly be upgraded to become a new entertainment metaverse platform in December. Users will be able to settle into this metaverse and become residents of the Color Star world, where they can purchase land, build houses and design their own homes, cars, and even clothing. All these design products will be in NFT form and be tradable. The launch of Color Star's entertainment metaverse will bring a new experience to its global users, the company said.

CSCW’s meta-universe is based on entertainment.The Company expects to have more stars in its meta-universe world. In the Color World Metaverse, anyone may become a superstar in the future.

Color Star also announced that it signed a memorandum of cooperation with National Glory Holdings Ltd. Color Star and National Glory will collaborate on the metaverse and NFT-related business sectors.

National Glory is an international investment holding company that focuses on real estate, venture capital, and the development and use of blockchain technology. Color Star and National Glory reportedly plan to leverage each other's advantages to develop and use augmented reality (AR) and virtual reality (VR) technologies to build an industry platform, bringing more innovations and advancements to metaverse and NFT products. Color Star expects cooperation to help enhance its international business network. It has already successfully released several NFT products, metaverse interfaces, and virtual characters.

"Color Star's business has often centered around entertainment technology, and this cooperation with National Glory will help integrate our respective business offerings in the future,” Color Star CEO Basil Wilson said. “National Glory has strengths in building industry platform technologies, and it has great influence in the Middle East. 

“National Glory's strengths will help Color Star in research, development, and promotion of more metaverse and NFT products. In addition, as Color Star's business continues to expand, and its market value continues to increase, we believe that the company is building up momentum and entering a phase of rapid growth."

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.

SKYLINE CORPORATE COMMUNICATIONS GROUP, LLC DISCLOSURE:

The preceding/following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and Skyline Corporate Communications Group, LLC, a financial partner of Benzinga. This article/video is a paid sponsorship by investor relations agency Skyline Corporate Communications Group, LLC, which is paid by Color Star Technology Co., Ltd. CSCW for providing investor relations and corporate communications services relating to the Company’s securities. Please see Skyline's 17(b) Disclaimer and Disclosure Statement here: https://skylineccg.com/disclosures/. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. The content that follows is for informational purposes only and not intended to be investing advice.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.