Mattel' Barbie Inks Partnership With Balmain For Ready-to-Wear Collection, NFTs

by Shivani Kumaresan, Benzinga Staff Writer
January 6, 2022 6:19 AM | 25 seconds read |
  • Mattel Inc’s MAT Barbie brand has partnered with French luxury fashion label Balmain to launch a new global ready-to-wear fashion and accessories collection.
  • Barbie and Balmain are dropping three one-of-a-kinds NFTs of distinctive Barbie and Ken avatars. 
  • The Barbie x Balmain NFTs will be available exclusively through Mattel Creations via an online auction hosted on mintNFT.
  • Price Action: MAT shares closed higher by 0.18% at $22.27 on Wednesday.
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