IGT Inks Exclusive Licensing Deal With WWE To Develop Omnichannel Lottery Games

International Game Technology PLC IGT has signed a multi-year exclusive licensing agreement with World Wrestling Entertainment Inc WWE to develop and distribute WWE-branded omnichannel lottery games.
The financial details of the arrangement were not disclosed.
The agreement also involves turnkey promotional programs featuring company logos, Superstars, events, and programs.
"The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies," said IGT lottery chief operating officer Jay Gendron.
Price Action: IGT shares are trading lower by 1.02% at $29.05 in premarket on the last check Friday.