Texas Roadhouse Partners With Sparkfly To Modernize Digital Dining, Guest Engagement

Texas Roadhouse Inc TXRH is partnering with Sparkfly, a guest engagement solutions company, to power its offer management platform.
Texas Roadhouse will leverage Sparkfly's capabilities and technology to build a 360-degree digital ecosystem connecting its online and in-store purchases with its offer management program to modernize the digital guest experience.
"Enhancing our guest engagement program is critical for our brands as guests have now adopted a digital-first mindset when it comes to making decisions about their dining experiences," said Texas Roadhouse Senior Director of Brand Marketing Mary Newell.
Texas Roadhouse operates more than 611 restaurants systemwide in 49 states and 10 foreign countries.
Price Action: TXRH shares traded lower by 0.30% at $87.80 on the last check Wednesday.