Mattel Inks Multi-Year Licensing Agreement For Disney Princess And Frozen Franchises

by Shivani Kumaresan, Benzinga Staff Writer

January 26, 2022 9:31 AM | 1 min read |

Mattel Inc MAT has signed a multi-year global licensing agreement with Walt Disney Co DIS for the Disney Princess and Frozen franchises. The financial terms were not disclosed.
Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures.
Mattel lost the license of the characters to Hasbro Inc HAS in 2016.
The collection is expected to launch at retailers around the globe at the beginning of 2023.
“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said COO Richard Dickson.
The collection is expected to launch at retailers around the globe at the beginning of 2023.
Price Action: MAT shares are trading higher by 7.73% at $21.13 on the last check Wednesday.

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