Here's How Alibaba Is Capitalizing To Promote 2022 Beijing Olympics

February 10, 2022 6:44 AM | 1 min read |

Alibaba Group Holding Ltd BABA released a virtual idol promoting the 2022 Beijing Olympics.
Named "Dong Dong," the virtual idol, a computer-generated character, is "a passionate, Beijing-born 22-year-old woman who loves winter sports."
Since early February, Dong Dong has appeared in nightly broadcasts via Taobao Live, Alibaba's live-streaming services.
DAMO Academy, Alibaba's research arm for advanced technology, created Dong Dong.
Dong Dong shares bits of Olympics-related trivia, promotes Olympics-related merchandise, and dances in live-streaming sessions, Reuters reports.
Virtual idols have become a rage in China over the past few years.
Price Action: BABA shares traded lower by 0.95% at $125.30 in the premarket session on the last check Thursday.

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