Disney Appoints Its First Metaverse Official

  • The Walt Disney Co DIS has appointed an executive to oversee its metaverse strategy, Reuters reports.
  • Mike White, an executive in the Media and Entertainment Distribution group, has been named to the new role of SVP of Next Generation Storytelling and Consumer Experiences.
  • White will help define how consumers will experience Disney's coming metaverse.
  • CEO Bob Chapek announced last November that Disney looked to embark on the journey to the metaverse, which he said would advance storytelling by combining elements of the physical and digital world. 
  • Price Action: DIS shares traded higher by 2.33% at $154.36 on the last check Tuesday.
Market News and Data brought to you by Benzinga APIs
Comments
Loading...
Posted In:
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!