Twitter Looks To Solidify E-Commerce Push With Latest Tool

  • Twitter Inc's TWTR Twitter Shops tool will help businesses promote up to 50 products in a digital catalog attached to their profile, Bloomberg reports
  • The beta test for Twitter Shops will be available for select businesses in the U.S. and visible to people using the Twitter iPhone app, Reuters reports.
  • In recent months, Twitter prioritized shopping and commerce to expand into new businesses and generate revenue sources other than digital advertising. 
  • In July, Twitter launched a Shop Module to help retailers pin up to five products on their profile page. Twitter had also hosted its first live shopping video with Walmart Inc WMT.
  • Facebook and Instagram, owner Meta Platforms Inc FB, have been leaders in social commerce, enabling merchants to set up virtual shops and sell products.
  • Price Action: TWTR shares traded higher by 5.02% at $34.32 on the last check Wednesday.
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