Wrangler Expands Rooted Collection With Traceable Cotton Grown By US Farmers

Kontoor Brands Inc KTB brand Wrangler is expanding its Rooted Collection, a line of jeans and shirts grown, cut, and sewn in the U.S.
New for Spring '22, the men's and women's jean collection is made completely from U.S.-grown sustainable cotton, with additional state-specific jeans for Alabama, California, North Carolina, and Texas.
The collection has custom metal shanks, rivets, patches, and pocket prints unique to that state. It also includes a custom stamp on the pocket lining, spotlighting each farmer's name and signature.
Participating farms include Martin Family Farm (Alabama), Tri T Farms (California), Buie Family Farm (North Carolina), and Vanderman Farms (Texas).
The brand is also releasing sustainable t-shirts for thirteen individual states.
The collection is available on Wrangler.com and in select retailers.
Price Action: KTB shares are trading lower by 1.70% at $42.86 on the last check Tuesday.