Netflix Rival Adds Live Sports To Its Streaming Bouquet

Netflix Inc's NFLX Swedish rival NENT, which looked to foray into Britain later this year with its streaming service Viaplay, added live sports to its content line-up in the country.
NENT also secured long-term exclusive rights in Britain to sporting events such as ice hockey, skating, and handball from various sports organizations.
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NENT, famed for Nordic noir crime series, expanded to more than a dozen countries to compete with giant sharks like Netflix and The Walt Disney Co DIS, Reuters reports.
Price Action: NFLX shares traded higher by 1.39% at $379.70 premarket on the last check Thursday.