Facebook Collaborates With E-Commerce Tech Firm to Realize Its Metaverse Ambitions

Meta Platforms Inc FB collaborated with e-commerce technology firm VNTANA to help brands upload the 3D models of their products to the social media platforms and convert them into ads in a hassle-free manner.
The move is a stepping stone into advertising in the metaverse, said VNTANA CEO Ashley Crowder.
Also Read: Read How Facebook's Metaverse Ambitions Are Shaping Up In Mark Zuckerberg's Words
Facebook and Instagram users who see a 3D ad while browsing on their desktop or phone can interact with an image of a handbag, for instance, and move the item around to view it from all angles, Reuters reports.
Now, brands can use VNTANA to easily upload and convert the files into ads without technical expertise working with 3D images.
Price Action: FB shares traded higher by 2.12% at $217.89 on the last check Thursday.