Diageo Launches Astral Tequila

Diageo Plc DEO has launched Astral Tequila, a new premium tequila crafted with 100% Blue Weber agave.
Astral Tequila's traditional production process features a milling process using the tahona, a stone wheel that crushes the juices from the agave fibers.
The crushed fibers, or bagazo, are then used in the fermentation process to make use of more of the agave plant.
Astral Tequila Blanco is currently available nationwide for an SRP of $34.99.
In celebration of the launch, Astral Tequila introduces The House of Astral, a new-to-world celestial getaway, designed in partnership with acclaimed astrologer Aliza Kelly.
Price Action: DEO shares are trading lower by 0.40% at $207.80 on the last check Tuesday.