EXCLUSIVE: Winc Expands Organic Wine Portfolio With Launch Of Wonders Brand

Winery company Winc Inc WBEV has launched a no sugar, organic wine, and core brand in its portfolio called Wonders.
Wonders is a rebrand of the original Wonderful Wine Co (WWC), which launched in 2020 and has sold over 17,000 cases at retailers, including Walmart Inc WMT, HEB, and Earth Fare.
Winc has improved the original sourcing and wine profile, reformatting the label and packaging based on customers’ feedback.
The company’s portfolio expansion with brands such as Cherries & Rainbows, Pizzolato, Biokult, and Les Hauts de Lagarde is aimed to cater to the $8.9 billion organic wine market.
Price Action: WBEV shares traded higher by 9.42% at $4.53 premarket on the last check Monday.