- Lone River Beverage Company, owned by Diageo Plc DEO, has launched a new margarita style beverage, Lone River Ranch Rita.
- Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned margarita style beverage with 6% ABV.
- The drink is inspired by Far West Texas where the ranch water and margarita cocktails are rooted in ranching history.
- Ranch Rita joins the full Lone River portfolio at major retailers nationwide this month.
- Price Action: DEO shares are trading lower by 1.21% at $202.19 on the last check Tuesday.
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