Google Looks To Tap India's Cricket Frenzy By Pitting Itself Against Amazon, Disney, Sony

Google parent Alphabet Inc GOOG GOOGL looks to bid for the broadcast rights of the Indian Premier League, Bloomberg reports.
Google's interest in India's top cricket league intensifies the fight for a sports event that has emerged as the world's third-largest, trailing only the Premier League and the National Football League in terms of viewers.
Alphabet purchased the bid-related documents from the Board of Control for Cricket in India.
2021's edition of the IPL brought in 600 million viewers, according to BCCI.
BCCI values the IPL at about $7 billion and will auction its broadcast and live streaming rights for 2023-2027, starting June 12.
Amazon.com Inc AMZN, Walt Disney Company DIS, India's Reliance Industries Ltd, Sony Group Corporation SONY, Zee Entertainment Enterprises Ltd, Dream11, and SuperSport have also purchased these information dockets from BCCI.
Price Action: GOOG shares closed lower by 0.54% at $2,279.22 on Wednesday.