Disney Brings Apple Gaming Expert On Board To Shape Its Metaverse Dreams

Walt Disney Company DIS roped in former Apple Inc's AAPL top gaming official Mark Bozon as a senior creative leader for its cross-divisional Next Generation Storytelling initiative, the Variety reports.
The initiative encompassed Disney's "metaverse" ambitions.
On May 20, Bozon tweeted his departure from Apple after 12 years for "an absolute dream job."
Also Read: Read How Facebook's Metaverse Ambitions Are Shaping Up In Mark Zuckerberg's Words
Disney's SVP of Next Generation Storytelling & Consumer Experiences, Mike White, appointed Bozon.
Bozon served as games creative director for Apple's game-subscription service Apple Arcade.
Bozon will lead the creative vision for the group and will be responsible for innovating and incubating "bold ideas" and serving as a clearinghouse for innovative Next Generation Storytelling concepts.
Disney had a different take on the metaverse concept, coined by Facebook parent Meta Platforms Inc FB.
Meta chief Mark Zuckerberg defined the metaverse as an online world for individuals to participate in immersive experiences like attending concerts, purchasing digital goods, and communicating via avatars.
Zuckerberg saw the migration from online social media to a virtual world as the key to winning younger audiences.
Price Action: DIS shares traded lower by 1.42% at $109.30 in the premarket on the last check Friday.
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