Here's What It Will Take For Netflix To Win Streaming War

Analysts grow cautious regarding Netflix, Inc NFLX over brewing competition in the post-Covid world.
Needham analyst Laura Martin saw Netflix as unlikely to win the Streaming Wars pending launch of a lower-priced ad-driven tier, adding Sports and News content, bundling with other products, and acquiring an extensive film and TV content library.
Every major streaming competitor does one or more of the above, putting Netflix at a competitive disadvantage.
Laura believes that streaming is rapidly becoming a linear TV bundle substitute.
Every content genre, deep libraries, and a free ad-driven tier can be crucial in reducing churn.
Goldman Sachs analyst Eric Sheridan downgraded Netflix to Sell from Neutral with a price target of $186, down from $265.
Sheridan reserved concerns around the impact of a consumer recession and heightened levels of competition on demand trends, margin expansion, and levels of content spending.
He views Netflix as a "show-me story with a light catalyst path in the next 6-12 months."
Sheridan cut 2022 and 20023 revenue estimates to incorporate a greater probability of a weaker macro environment.
Price Action: NFLX shares traded lower by 4.54% at $183.99 on the last check Friday.
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