EXCLUSIVE: Wix Launches New Editor Experience With Leading-Edge AI and Advanced Features

Wix.com Ltd WIX, a leading global SaaS platform, released the new Wix Editor. 

What Happened? This offering combines Wix ADI, the editor that instantly designs tailored websites based on the user's intent and design preferences, and the classic Wix Editor, which enables limitless design possibilities, into one powerful solution for web design. 

Why Does It Matter? The new offering simplifies complex design capabilities and enables all users, from self-creators to professional web developers, designers, and agencies, to swiftly turn their web creation visions into realities by providing a unique creative experience paired with advanced AI features. 

The new offering personalizes the web creation process for each user's intent. Wix ADI users now have the freedom of customization the classic editor offers. 

Existing Wix Editor users now have enhanced AI technology to help guide creation and design elements, along with more flexibility and freedom of customization. 

From any starting point of website creation, whether a blank canvas, pre-designed templates or utilizing Wix's AI technology, all users will have new advanced features in one efficient platform. 

Users can work side-by-side with AI tools to create, customize and update their online presence more swiftly and efficiently to keep up with the ever-changing design trends and business climate.

"Our mission has always been to be a platform where any type of user and any type of business can create their dreams online, and the new Wix Editor helps to set the stage for the future of creation," said Avishai Abrahami, Co-Founder and CEO of Wix.

"With the creation of the new Wix Editor, we wanted users to have the feeling that a professional web designer is supporting them during their creation process. Each aspect of this was built to help guide users based on their intent and simplify the creation process," said Oded Nachshon, Head of Wix Editor. 

• Highlights of the new offering include: 
• Quick creation with total editing freedom
• Themed design kits for brand alignment
• Sections for easy navigation
• Section layout suggestions for design optimization
• Quick edit tool for content management

Price Action: WIX shares closed higher by 5.02% at $59.22 on Wednesday.