Agoda Expands Partnership With Alipay+ To Facilitate Offers For Travelers

Booking Holdings Inc's BKNG subsidiary Agoda has signed a new partnership with digital payments and marketing solutions provider, Alipay+ for better customer benefits and rewards.
The move is in addition to the existing integration of multiple digital wallets, namely the AlipayHK, GCash and TrueMoney, through Alipay+ on Agoda's platforms.
With the partnership, multiple Alipay+ marketing solutions, including Alipay+ Rewards and its in-cashier marketing services, can be used for discount distribution and redemption on Agoda.
The facility is expected to enable Agoda to enhance its transaction conversion rate.
"As we gear up for the return to travel, we want to offer our customers greater choice and flexibility in their bookings," said Damien Pfirsch, CCO, Agoda.
Price Action: BKNG shares closed higher by 1.60% at $1,955.80 on Monday.