Samsung Unveils Premium Foldable Smartphones

Samsung Electronics Co, Ltd SSNLF showcased its latest high-end foldable smartphones on August 10, keeping prices at the same level as last year's.
Samsung said the latest models make it easier for phone owners to use Meta Platforms Inc META Instagram and Microsoft Corp's MSFT Outlook apps.
Samsung priced its clamshell Galaxy Z Flip4 at $999.99, and the 5G-enabled top-line Galaxy Z Fold4 with a 7.6-inch main screen to start at $1,799.99 in the U.S., the same as the launch prices of 2021's models, Reuters reports.
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Counterpoint Research forecasts global shipments of foldable smartphones to grow to 16 million units this year, up from 9 million foldable shipped last year. The phones form just 1.2% of the 1.36 billion smartphone shipments.
Samsung held a 62% market share in foldable smartphones in the first half of 2022, followed by Huawei at 16% and Oppo at 3%.
Counterpoint forecast Samsung's share in the second half will be around 80% after the new releases.
Samsung aimed for foldable phone sales to surpass that of its past flagship smartphone, Galaxy Note, in the second half.
"Foldables have helped Samsung differentiate itself... Apple Inc AAPL will be Samsung's key competitor in the future, and we expect a foldable to be released from Apple in either 2024 or 2025," said Counterpoint senior analyst Jene Park.
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