Alibaba Kicks Off Annual Maker Festival In Support Of SMEs

  • Alibaba Group Holding Limited BABA kicked off its seventh Maker Festival in Guangdong, China, the province with the maximum Taobao stores, Pandaily reports.
  • Founded in 2016, the Maker Festival evolved into Alibaba's flagship event. 
  • This year's seven-day event brings together established brands and budding entrepreneurs in a day-long entrepreneurship forum on August 24, followed by a showcase of creations from 100 merchants in an offline exhibition from August 26 to 30.
  • Alibaba shared new support measures for small and medium-sized enterprises (SMEs) on its e-commerce platforms Taobao and Tmall. 
  • For the Maker Festival 2022, Taobao and Tmall will double down on merchant support measures which will center around reducing operating costs.
  • During the last fiscal year, Taobao and Tmall waived fees on specific platform tools and services to support micro, small and medium-sized enterprises. 
  • On Taobao and Tmall, over 20,000 newly joined merchants generated over 1 million yuan ($145,730) in GMV during the second quarter of 2022.
  • China's shopping extravaganza "618" (from May 31 to June 18) registered a GMV of 695.9 billion RMB from the major e-commerce platforms. 
  • The GMV of traditional e-commerce platforms was 582.6 billion, led by Alibaba.
  • Price Action: BABA shares traded higher by 3.25% at $95.96 premarket on the last check Thursday.
  • Photo by  Rico Shen via Wikimedia Commons
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