Bank of America Ramps Up Digital Offerings To Capitalize On Expanding E-Commerce Volumes

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  • Bank of America Corp BAC expanded its investments in digital channels to tap the growing online transactions. 
  • Clients logged in to the bank's electronic platforms 1 billion times in July and 2.8 billion times, up 11% in the second quarter. 
  • BAC's new investments will focus on budgeting and financial-planning tools, personalization of apps, and enhanced security.
  • BAC spends $11 billion on technology every year, including the "Life Plan" financial tool for budgeting and savings, Bloomberg reports.
  • Digital expansion can also help cut the number of costly branch locations and pare workforces, making it more competitive. 
  • Visa Inc V issued over 4 billion network tokens worldwide through Visa Token Service (VTS), doubling its token count in one year to tap the growing e-commerce volume.
  • Visa Token Service, which replaces 16-digit Visa account numbers with a digital token only Visa can unlock, helps to protect the underlying account information.
  • Price Action: BAC shares traded higher by 1.48% at $35.03 on the last check Thursday.
  • Photo via Wikimedia Commons
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BACBank of America Corp
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