Byrna Eyes South American Market Via Distribution Deal With This 64-Year-Old Argentine Firearms Manufacturer

Byrna Technologies Inc. BYRN has agreed with Bersa SA to distribute its entire range of less-lethal personal self-defense products throughout South America.
Bersa SA is one of Argentina's largest privately owned corporations and one of only two remaining firearms manufacturers in all of South America. Bersa currently sells its firearms through a network of hundreds of regional dealers.
With this partnership, Byrna gains immediate credibility in the South American market and instant access to dozens of police agencies and hundreds of dealers.
Bryan Ganz, CEO of Byrna, stated, "We look forward to working with Bersa to penetrate the very important South American market, a market that is both larger than the U.S. market and in greater need of a safe and effective non-lethal alternative for consumers that cannot obtain or legally carry a firearm."
Price Action: BYRN shares are trading higher by 2.76% at $9.31 on the last check Thursday.