Byrna Eyes South American Market Via Distribution Deal With This 64-Year-Old Argentine Firearms Manufacturer

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  • Byrna Technologies Inc. BYRN has agreed with Bersa SA to distribute its entire range of less-lethal personal self-defense products throughout South America.
  • Bersa SA is one of Argentina's largest privately owned corporations and one of only two remaining firearms manufacturers in all of South America. Bersa currently sells its firearms through a network of hundreds of regional dealers. 
  • With this partnership, Byrna gains immediate credibility in the South American market and instant access to dozens of police agencies and hundreds of dealers. 
  • Bryan Ganz, CEO of Byrna, stated, "We look forward to working with Bersa to penetrate the very important South American market, a market that is both larger than the U.S. market and in greater need of a safe and effective non-lethal alternative for consumers that cannot obtain or legally carry a firearm."
  • Price Action: BYRN shares are trading higher by 2.76% at $9.31 on the last check Thursday.
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