Ford Launches Electric Version Of E-Transit Custom In Europe

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  • Ford Motor Co F has launched the electric version of its best-selling delivery van, E-Transit Custom, in Europe, the Financial Times reported.
  • The E-Transit Custom will go on sale in the autumn of next year with a range of about 380km, the report specified.
  • The move is a part of the automaker’s effort to put an end to the sale of traditional engine vehicles in Europe by 2035.
  • The report added that the diesel Transit Custom is a key driver of Ford’s profits in the region as its best-selling van in Europe and the best-selling vehicle of any type in the U.K. last year.
  • The brand aims to sell only EV passenger cars in Europe by 2030 and aims to phase out the sale of diesel vans in the region by 2035.
  • The main blockade for EV sales is to convince truck drivers to adopt the battery version, as many customers had voiced range and charging time as the biggest concerns.
  • Though Ford does not have its own network of chargers, it is trying to use its in-house Ford Pro service to combat the problems of relying on public chargers that may be full.
  • Ford Pro service helps customers find working chargers and facilitates payment without needing separate apps.
  • Price Action: F shares are trading higher by 0.13% at $15.45 in premarket on the last check Thursday.
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