Christmas In October? Macy's Prepping For Holiday Shopping Surge, Earlier Than Ever

Macy's Inc M is expecting an early start to holiday season shipping this year, Reuters reported.
The statement is in contrast to Best Buy Co Inc's BBY standing that there was uncertainty about shopping trends due to inflation-driven uncertainty.
Supply chain woes triggered by the COVID-19 pandemic made customers shop early in the last two years on concerns about product availability by the time of Thanksgiving in late November.
Macy's thinks the trend will continue this year as well.
"We believe that holiday again this year will start early," the report cited Macy's CFO Adrian Mitchell at the Goldman Sachs Global Retailing Conference.
Price Action: M shares are trading higher by 0.12% at $17.39 on the last check Thursday.
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