- Dave & Buster's Entertainment Inc PLAY is set to begin its international expansion with sites in the Kingdom of Saudi Arabia, followed by the United Arab Emirates and Egypt.
- The company's strategic initiatives for international expansion include a customizable footprint to drive box economics in each market as required and menu localization with high regional resonance.
- It also plans global marketing programs that are demographically agnostic and locally executable.
- "We couldn't be more pleased and excited to announce our Partnership with Abdul Mohsen Al Hokair Holding Group to develop the Dave & Buster's Brand across key West Asian Markets," said chief international development officer Antonio Bautista.
- Price Action: PLAY shares are trading lower by 0.73% at $35.97 on the last check Wednesday.
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