- Dave & Buster's Entertainment Inc PLAY is set to begin its international expansion with sites in the Kingdom of Saudi Arabia, followed by the United Arab Emirates and Egypt.
- The company's strategic initiatives for international expansion include a customizable footprint to drive box economics in each market as required and menu localization with high regional resonance.
- It also plans global marketing programs that are demographically agnostic and locally executable.
- "We couldn't be more pleased and excited to announce our Partnership with Abdul Mohsen Al Hokair Holding Group to develop the Dave & Buster's Brand across key West Asian Markets," said chief international development officer Antonio Bautista.
- Price Action: PLAY shares are trading lower by 0.73% at $35.97 on the last check Wednesday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Loading...
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in
