- Booking Holdings Inc (NASDAQ: BKNG) has launched Priceline Experiences, expanding its booking capabilities into ticketed activities and excursions.
- Priceline Experiences will enable consumers to quickly discover and book more than 80,000 activities in more than 100 countries worldwide.
- The services will include museum visits, theme park tickets, off-the-beaten-path local tours, and guided excursions.
- "With Priceline Experiences, we not only want to help travelers reach their destinations but also to enjoy their time there to the fullest…so we built a product to help them do just that," said Brett Keller, CEO of Priceline.
- Price Action: BKNG shares are trading higher by 2.66% at $1,713.58 on the last check Wednesday.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Loading...
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in
