Engine Gaming and Media's Influencer Marketing Platform Partners With Popular Marketing Platforms Awin and ShareASale

Engine Gaming and Media, Inc's GAME end-to-end influencer marketing platform Sideqik collaborated with Awin and ShareASale, North America's fastest-growing affiliate marketing platforms.
Sideqik's database of over 60 million influencers across the ten most popular social networks will allow Awin's 21,000 retailers to identify relevant, brand-safe influencers better, streamline relationship management and grow their sales and customer base.
"Across the industry, there is a growing demand from consumer brands to execute more profitable, better measured influencer marketing campaigns," said Joris Cretien, Partner Growth Director at Awin.
"Awin and ShareASale's integration with Sideqik allows our brands to identify and manage influencer partnerships, deploy spend at scale and report on the return - a critical element for smaller businesses with tighter budgets - all through Sideqik's robust tool set."
In September, Alibaba Group Holding Limited BABA famed live-streaming sales influencer Li Jiaqi reappeared on screens, ending an over three-month-long absence.
He reappeared for roughly two hours with little advance notice, spreading the news by word of mouth. Taobao users paid nearly 30 million visits to his channel in the first hour.
Among the 26 products he marketed were modestly priced ones, including mobile phone holders and rolls of garbage bags, most of which quickly sold out as viewers flooded the screen.
Price Action: GAME shares traded higher by 0.58% at $0.68 on the last check Friday.

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