Singapore Fashion Brand Lovebonito Plans First US Store In 2023, Eyes IPO: Report

  • Singapore's Direct-to-Consumer retailer Lovebonito Holdings is planning to open its first U.S. brick-and-mortar store in 2023.
  • Love, Bonito female fashion brand, Reuters reported, is backed by investors, including Chinese buyout firm Primavera Capital Group.
  • "The U.S is really one of the big bet markets for us that we want to double down on," the report quoted CEO Dione Song.
  • "There's a huge Asian diaspora market, Asian expats, Asian population there - they really want the right products that can really fit them well, that really speak to them," she added.
  • The CEO also said the brand has plans for an IPO but did not provide specifics.
  • Among the other investors in LoveBonito are Singapore-based Openspace Ventures, Japanese comparison-shopping site Kakaku.com, Shanghai-headquartered venture capital firm Ondine Capital and Japanese fashion chain store Adastria.
  • Lovebonito, founded in 2010 has 16 stores across Singapore, Malaysia, Indonesia, Cambodia and Hong Kong.
  • Photo Via Company
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