Veritone Rolls Out AI Sports Marketplace, Likely To Host Content From Qatar World Cup

iWARE enterprise AI platform creator Veritone, Inc VERI launched SPORT X, a new intelligent marketplace.
The marketplace will cater to sports federations and content producers from around the globe to license short-form sports videos directly to media buyers, maximizing additional revenue streams and their visibility amongst media organizations.
SPORT X launched first for customers in the EMEA region, with plans for future expansion.
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Sports rights holders on board with SPORT X include ATP Media, Euroleague Basketball, and Extreme E.
In the coming weeks, several other federations and sports content owners are in advanced discussions to place their content onto SPORT X.
In addition, SPORT X plans to host content from SNTV, the most significant sports news video outlet, which will include content from this year's World Cup in Qatar.
"Our goal is to connect global sports content owners with a network of media buyers in a highly accessible sports content exchange, using AI that will continue to learn buying and selling patterns from both sides of the marketplace. This is an opportunity for sports content producers to maximize the monetization of their digital assets and at the same time reach new audiences and grow their sport's footprint," said Elizabeth Eastham, managing director of SPORT X at Veritone.
Veritone announced a new partnership with Stats Perform, the sports tech leader in data and AI that provides real-time play-by-play, pre-game, in-game, and post-game updates.
Price Action: VERI shares closed lower by 2.76% at $6.35 on Wednesday.

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