Meta-Backed Meesho Scored Against Amazon and Walmart In Indian Online Shopping

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  • Meta Platforms Inc META backed Meesho won more new shoppers in India than Amazon.com Inc AMZN and Walmart Inc's WMT Flipkart.
  • Meesho posed a challenge to the U.S. retailing titans, which have plowed billions of dollars into the biggest untapped digital market, the Wall Street Journal reported.
  • Meesho allowed users to sell items by sharing product listings with friends via Meta's popular WhatsApp messaging service, Facebook and Instagram.
  • Also Read: Amazon Said To Be In Talks To Buy Indian Logistics Unicorn For Up To $600M
  • Meesho was the most-downloaded shopping app during the first half of this year, according to Apptopia, with shoppers pointing to its ease of use, a wide selection of products, and low prices. 
  • Amazon and Flipkart are "more for the top 1%-5% of the population" in terms of income, specializing in more expensive goods like smartphones and televisions, Meesho CFO Dhiresh Bansal said
  • Meesho's goal is to be the online leader in the more straightforward goods, like clothing and household items, often sold in unorganized retail, which accounts for up to 85% of India's shopping sector, Bansal said.
  • Meesho, worth $5 billion, is yet to turn profitable, but Bansal said it will be at some point and will aim to list publicly. 
  • According to AllianceBernstein, Amazon and Walmart account for 60% of India's online sales. Meesho generates 7% of India's total sales.
  • According to AllianceBernstein, India's e-commerce market will likely double to $133 billion in 2025 from $72 billion this year, driven by consumers in smaller towns and villages.
  • Price Action: META shares traded lower by 0.63% at $129.20 in the premarket on the last check Monday.
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