Elon Musk Hints Twitter Could Aim At TikTok's Social Media Dominance Under His Leadership

Tesla Inc. TSLA CEO Elon Musk has hinted at plans to bring back Twitter Inc.'s long-defunct short video app Vine and make it better than the ByteDance-owned TikTok. 

What Happened: On Monday, Musk conducted a poll on Twitter, asking users if he should bring back Vine. At the time of writing, 1,606,555 people had voted, with 70.5% saying yes. 

Bring back Vine?

— Elon Musk (@elonmusk) October 31, 2022

See Also: Elon Musk Responds After Pranksters Posing As Laid-Off Twitter Employees Fool Media Outlets

Jason Toff, Vine’s former boss, agrees with the majority and thinks shutting it down was a "mistake."

Absolutely. As the former Head of Vine (and a human with half a brain), I can assure you it was a mistake to shut it down.

— Jason Toff (@jasontoff) October 31, 2022

Musk also responded to a user who said that if Vine competed with TikTok, it would be "hilarious."

What could we do to make it better than TikTok?

— Elon Musk (@elonmusk) October 31, 2022

Why It's Important: In 2012, Twitter bought Vine and helped emerging internet stars get noticed by a wider audience. Eventually, those creators left the platform over disagreements and compensation issues, and Twitter shut down the short-video app in 2016. 

The following year, ByteDance acquired Musical.ly and later combined it with its short-video service TikTok, according to Bloomberg. 

Earlier in April, it was reported that TikTok's advertisement revenues are likely to surpass the combined revenues of Twitter and Snap Inc. SNAP.  

Read Next: Elon Musk Goes After Twitter Verified Profiles — Will You Pay $20 A Month For A 'Blue Badge?'