- Twitter Inc TWTR terminated the ability of subscribers of its paid Twitter Blue product to access ad-free articles from publishers, the Wall Street Journal reported.
- Twitter Blue is a roughly year-old monthly subscription with premium features, like the "undo tweet" option and access to ad-free articles from hundreds of publishers.
- Twitter's new owner, Tesla Inc TSLA CEO Elon Musk, made sweeping changes from high-profile firings to product updates since closing the $44 billion deal.
- Also Read: Vitalik Buterin Skeptical Of Elon Musk's Twitter 'Blue Check' Plan: 'How Well This Works Depends On...'
- Musk had tweeted that the revamping process was underway.
- Tuesday morning, Sarah Personette, Twitter's chief customer officer, tweeted that she resigned on Friday.
- Twitter planned additional changes to its Blue subscriber offering, including raising the price four-fold to $19.99 from $4.99.
- Users wishing to remain verified by Twitter via a blue check on their account must subscribe to the upgraded program within 90 days.
- Twitter looks to launch the changes by November 7.
- Musk told investors of a plan for improving the platform, bolstering its subscription offerings to become less reliant on advertisers.
- Twitter had described the ad-free feature as a way for publishers to earn more per reader than they would from advertising.
- Publishers have long criticized comprehensive technology platforms, especially Alphabet Inc's GOOG GOOGL Google and Meta Platforms Inc's META Facebook, for not paying for news content.
- Photo by Gerd Altmann from Pixabay
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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