Tesla Inc. TSLA CEO and new Twitter owner Elon Musk is living up to his "dumb things" comment as he brings back the "official" gray check mark on the micro-blogging platform.
What Happened: After rolling out the "official" Twitter badge and then killing it, Musk has now reactivated the "official" gray check for actually verified accounts, reported The Verge.
Already brands like Coca-Cola KO and even Twitter's official handle are flaunting the new-old gray labels.
See Also: Want To Know Who Paid $8 For A Twitter Blue Checkmark? This Chrome Extension Can Help You
The reactivation came after Musk said there are many corrupt legacy blue verification check marks.
Far too many corrupt legacy Blue “verification” checkmarks exist, so no choice but to remove legacy Blue in coming months
— Elon Musk (@elonmusk) November 10, 2022
Simultaneously, Twitter appears to have halted its recently launched $8 Twitter Blue subscription. Security researcher Jane Manchun Wong also tweeted about that.
Twitter seems to have unlaunched the new $7.99 Twitter Blue subscription
— Jane Manchun Wong (@wongmjane) November 11, 2022
Checked with Twitter’s API and the in-app purchase for Twitter Blue Verified is no longer listed for production
Why It's Important: The "official" checks made a comeback after Twitter witnessed a great deal of impersonation, hoaxing, and parody accounts of big brands creating mayhem, said The Verge report.
On Thursday, Musk said he "killed" the "official" badge because blue verification check marks are a "great leveler." He also said that the company "will do lots of dumb things in coming months" and only keep those that work.
Chaos is ruling Twitter because what may be rolled out today might not be there tomorrow, and vice-versa. For Twitter users, the situation is not unlike Kobayashi Maru — a no-win scenario.
Read Next: If All Goes As Planned, Elon Musk's Twitter May Soon Get A Native Payment System
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