TikTok Keeps Hiring At Measured Pace While Competitors Meta, Twitter Downsize

  • Amid a reduction in Silicon Valley, ByteDance Ltd's TikTok is amid a three-year hiring push, having committed to adding about 3,000 engineers worldwide, including in the U.S.
  • TikTok also hired at its primary hub in Singapore, the Wall Street Journal reported.
  • ByteDance also recruited people in China to work on its TikTok platform. 
  • Also Read: Facebook Forgoes Another Ambitious Project To Focus Better On TikTok Competition
  • ByteDance offers a Chinese alternative called Douyin in China.
  • TikTok CEO Shou Zi Chew said this week that amid considerable downsizing at some of his competitors, TikTok still hired, though at a measured pace.
  • TikTok plans to increase the size of its most prominent American engineering hub, in Mountain View, California, which already has more than 1,000 engineers.
  •  Sometimes, TikTok recruiters have approached people recently laid off from rivals, including Meta Platforms Inc META and Twitter Inc.
  • TikTok cut its FY22 advertising revenue outlook to $10 billion from at least $12 billion.
  • TikTok aimed to hire at a milder pace compared with previous years.
  • For now, TikTok recruited engineers to improve features that users see on the app and improve the algorithm and other behind-the-scenes infrastructure that make TikTok work.
  • TikTok also intends to add contractors who monitor the app for inappropriate videos in the U.S. and at a content-moderation hub in Dublin, Ireland.
  • ByteDance hired people in China, too. Some new hires would work on TikTok, while others would help ByteDance develop chips.
  • ByteDance shifted some roles from China to Singapore to address Washington's concerns about TikTok's ties to China
  • Reportedly, the pace has been slower than expected because Singapore has a smaller talent pool than China and because of complications in acquiring work visas.
  • Photo by olivier-bergeron via unsplash
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